As the primary Interaction Design Lead for the Amgen Wyeth client account, I have been responsible for all aspects of interaction design and information architecture on various web properties related to Amgen Wyeth's co-owned Enbrel pharmaceutical, including:

• insideRA.com
• enbrel.com
• enbrelenespanol.com
  (Spanish translation; not live yet)
• psorasisconnections.com
  (redesign not published yet)

My role on this account includes oversight and coordination of other interaction designers, interaction design specialist for all client reviews, and direct hands-on deliverable production. The scope of work includes everything from complete site design as well as ongoing upgrades, updates, and general maintenance.

I would also like to highlight my work on Search Engine Optomization (SEO) for this account. Listed below are some of the concepts covered in the final SEO Action Plan:

• balancing SEO with business and branding needs
• inclusion of targeted keywords within page content
• effective use of title and header tags
• conversion of all image text to HTML
• the value of a sitemap for search engine crawlers

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