Mattel.com

When it came time to redesign Mattel.com, it only makes sense that Mattel would turn to the company which had helped them to produce an award-winning Barbie.com. I served as the UX (User eXperience) Lead for the Mattel.com project from beginning to end. I was a central figure in all team and client meetings and helped to focus discussion and distill Mattel's broad concepts into a lean, well-organized site. I directly produced or oversaw production on all aspects of interface design, information architecture, and content strategy.

The mattel.com which we designed and produced is still running today, only slightly altered in its basic form and functionality.

Next: Barbie »
Previous: Amdocs »