Mattel.com

When it came time to redesign Mattel.com, it only makes sense that Mattel would turn to the company which had helped them to produce an award-winning Barbie.com. I served as the UX (User eXperience) Lead for the Mattel.com project from beginning to end. I was a central figure in all team and client meetings and helped to focus discussion and distill Mattel's broad concepts into a lean, well-organized site. I directly produced or oversaw production on all aspects of interface design, information architecture, and content strategy.

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