Barbie.com User Interface Design

For the better part of two years, I served as the UX (User eXperience) Lead for the Barbie.com project at marchFIRST/SBI. I took over the project shortly after the initial site's launch, and I was a central figure in all team and client meetings.

I directly produced or oversaw production on all aspects of interface design, information architecture, and content strategy for primary site functionality as well as over a half-dozen or so self-contained games/activities within the site.

Many of the projects I was involved in are still live at Barbie.com although they have been "re-skinned" to keep them fresh and interesting.

Barbie.com recieved excellent reviews in online news, and I have captured two articles here:

- Yahoo News: Mattel Inspires Millions of Girls Online
- PC Magazine: Brand Portals

Next: Apple »
Previous: Mattel »