Avenue A | Razorfish – San Francisco, CA
User Experience (UX) Lead

Like most interaction/usability positions, I work with representatives from marketing, strategy, technology, and creative to determine and understand a project’s mission, goals, and history, in order to produce personas, user experience models, sitemaps, task flows, and screen schematics (wireframes). However, the AA|RF UX discipline focuses on providing solutions rather than checking off a list of standard deliverables. As such, I create or participate in the creation of strategy documents, work/process flows, infographics, and other deliverables that do not easily fit into a standard deliverables list.

As UX Lead:

• Participate in the core leadership team on AA|RF project teams.
  
• Act as a primary client contact.
  
• Provide UX leadership in project planning and strategy engagements.
  
• Lead teams of Information Architects and Content Strategists on large projects.
  
• Act as the sole User Experience resource (encompassing all aspects within the discipline) on small- or medium-sized projects.
• Actively mentor coworkers with less experience and encourage knowledge sharing amongst UX team members.

Led Interaction Design for:

• Microsoft’s Digital Marketing Platform strategy and planning engagement and Microsoft Videos video portal/aggregator site (within Microsoft.com)
• Advertising strategy for ESPN.com site redesign

"Your team not only delivered us a terrific product which is receiving very good feedback from our stakeholders, but your team consistently provided us with top-notch customer service during the entire video project.

We were very impressed with the high level of project management, development, and user experience work that they brought to this project, but most importantly, we were impressed by how much they really cared about building a great product for us. Thanks again for assigning Pilar, Rohit, Ryan, Guy, Sarah, Lois, James and Jenica to our project!"

Greg Raece,
Senior Product Manager at Microsoft,
client contact for Microsoft Videos project

Publicis Modem (a.k.a. Digitas, Modem Media) – San Francisco, CA
Associate Director of Interaction Design

Like most interaction/usability positions, I worked with representatives from marketing, strategy, technology, and creative to determine and understand a project’s mission, goals, and history, in order to produce personas, user experience models, sitemaps, task flows, and wireframes.

As Associate Director of Interaction Design:

• Developed new standard processes and templates in an effort to improve communications and quality and consistency of deliverables across the entire office.
  
• Actively mentored coworkers with less experience and provided analysis and problem solving assistance to members of other disciplines.
• Participated in the core leadership team on Modem project teams.
  
• Acted as a primary client contact.
• Provided Interaction Design leadership in project planning and strategy engagements.
  
• Led teams of Interaction Designers on large projects.
  
• Acted as the sole Interaction Design resource on small- or medium-sized projects.
  

Led Interaction Design for:

• Microsoft’s Faculty Connection, License Profiling Tool (software tool), Windows Anytime Update (a functional part of the Vista OS), and Windows Marketplace
  
• Blue Shield of California’s site redesign and search engine optimization (SEO)
  
• American Medical Association (AMA) site redesign strategy and planning
  
• America Online (AOL) introduces “the new AOL”
  
• Michelin’s redesign of select corporate pages within their primary corporate site as well as creation of various promotional microsites
  
• Merrill Lynch Credit Corporation’s homepage optimization and redesign
  
• Superpages.com pitch work (which resulted in winning the project and final designs consistent with the strategic vision established during the pitch)

“Guy has consistently applied his vast knowledge of theory and skill in Interaction Design for various projects across the Modem network... Project peers say he's 'insightful,' 'smart,' and a 'true advocate for the user.'”

“Guy is an excellent communicator. Whether it's a leadership meeting or developing a project document, his ability to be clear and concise is a great value to the Creative Group.”

Rodney Withers,
VP Director of Interaction Design,
managed Guy at Modem Media

Amdocs ClarifyCRM – San Jose, CA
Usability Team Lead, Design Process Lead

As Design Process Lead:

• Created ClarifyCRM’s Design Process, based on my own experience and the varied experience of other Designers, Usability Experts and stakeholders from various other departments within ClarifyCRM and Amdocs.
• Created and maintained all Design Team standards, guidelines, and templates.
• Created, maintained, and executed both classroom and one-on-one training sessions for Design Team standards, guidelines, and templates.
• Responsible for managing the ongoing evolution of Design Team methodology and processes.

As Usability Team Lead:

• Responsible for all aspects of team management, including hiring, performance reviews, and resolving any personnel issues.
• Launched ClarifyCRM’s Usability Team, which is responsible for various forms of user testing from User Needs Analysis to Prototype Testing to final Validation Testing as well as conducting Expert Reviews of all current project design documents to assure usability, consistency, and compliance with design standards.
• Administered all forms of user testing with ClarifyCRM customers, assuring that the primary objectives of all project stakeholders are met. Documented gaps for consideration on future updates.
• Designed and oversaw construction of ClarifyCRM’s Usability Lab, creating two workspaces: (1) a brainstorming and work space for project teams and UI Designers and (2) a testing lab complete with one-way mirror, live audio/video capture, and “screen movie” capture capabilities.

As a Design Lead:

• Oversaw and coordinated teams of Design Engineers working on all aspects of a project’s design (see Design Engineer tasks, below).
• Integrated the requirements of the end users, enterprise customers, and technology teams to create optimal user interface designs.
• Worked with representatives from management, development, technical publications, and quality assurance groups to develop a project plan with full understanding of a project’s mission, goals, and history.

As a Senior Team Member:

• Continually stayed abreast of current news and technology while sharing key changes with the team through education and collaboration.
• Actively mentored coworkers with less experience and provided analysis skills to those needing assistance.

As a Design Engineer:

• Designed user-friendly interfaces for the ClarifyCRM suite of web applications as well as their traditional OS-based software counterparts.
• Participated in brainstorming and goal setting which led to the creation of Use Cases and Abstract Prototypes which, in turn, led detailed flow diagrams and screen designs that served as blueprints for application development.
• Created final web-ready graphics and animations for inclusion in the development process.

“Not only is Guy a dedicated and knowledgeable Interaction Design expert, he also is a pleasure to work with. His professionalism, intelligence, and wonderful way with people enable him to achieve success in whatever projects he undertakes. I am so glad that I had the privilege to work with him and hope our paths cross again.”

Ilyse Pender, Development Manager,
worked with Guy at Amdocs

“Working with Guy was always inspiring and fulfilling. He has integrity and cares for people, a very high level of organization, and an intuitive & accurate sense of procedure. In addition, he is a great communicator (multiple channels), his workproducts are excellent and professional, and he is a first-class Trainer.”

Mark Weinberg, Usability Expert,
worked with Guy at Amdocs

SBI and Company / marchFIRST – San Francisco, CA
Senior User Interface Designer and Usability Consultant

As a Senior Team Member:

• Led UX (User eXperience) teams consisting of Information Architects, Content Strategists, and Usability Testing Specialists on large projects.
• Worked with representatives from the strategy, technology, and creative groups to determine and understand a project’s mission, goals, and history.
• Actively mentored coworkers with less experience and provided analysis skills to those needing assistance.

Led UI Teams for:

• Mattel’s mattel.com
• Several projects for Mattel’s award-winning barbie.com
• ClearSupport web application for ClarifyCRM (when they were owned by Nortel)
• MacBuddy setup software for Apple’s OS X
• Specialty Printing Services intranet for HP
• SunWIN intranet document search engine for Sun
• Several miscellaneous small jobs for VISA’s U.S. website

As a User Interface Deisgner:

• Designed user-friendly interfaces for websites and technology applications.
• Integrated the needs of the end users, the client, and strategy, creative, and technology teams to create optimal user interface designs.
• Created detailed site maps, application flow diagrams, and page schematics that served as blueprints for overall site functionality and the user experience.
• Continually researched and developed best practices for user-centered design.

“Guy was incredibly responsible and customer-focused during our work together at marchFIRST. For UX developers, it's generally easy to get mired in the explanations of team developers and lose focus, but Guy is tenacious in his user advocacy. I highly recommend him to future teams.”

Chris Noessel, User Experience Lead,
managed Guy at marchFIRST

Freelance (Self-Employed) – Houston, TX
Graphic Artist, Programmer, Instructional Designer,
and Technical Writer

• Created interactive learning and promotional materials for delivery via CD-ROM and inter/intranet.
• Project roles included (but not limited to) project management, lesson design, graphics and interface design, two-dimensional animation, digital audio production, and programming.
• Clients included AT&T, Advanced Fluid Systems, Hollinger Group, and Lucent Technologies. As a sub-contractor through Hollinger Group, I also worked for Van Kampen American Capital, Cooper Cameron Oil Tools, Amoco, Conoco, Columbia Hospital Systems, Compaq, and FYI-Net.

“Guy worked as a contractor for Hollinger Group for about 5 years. He has a great aptitude for graphics, programming and finding solutions. His creative approach and knowledge of a wide variety of software was a great asset to our team.”

Margaret Hollinger,
CEO of Hollinger Group,
managed Guy on many projects

Pride Committee of Houston (Non-profit Volunteer Work) – Houston, TX
Co-Chair of Pride Week Committee

• Coordinated and oversaw all aspects of planning and executing educational, cultural, and social events with attendance ranging from 20 to 100,000 people.
• Acted as Pride Committee liaison to the public, the press, and other community organizations at various events.
• Overseen subcommittees included:
  • Public Relations
  • Corporate Sponsorships
  • Merchandising
  • Pride Week Events
  • Parade
  • Festival
  • Pride Guide

“I joined Pride in 1997 for the opportunity to work with Guy on the Pride Guide and I'm still there, due in part to the lasting level of professionalism Guy brought to the organization. The Pride Guide project could be intense, but Guy always made it fun and fulfilling for all team members, whether they were old friends or newcomers he easily brought into the fold.”

Troy Christensen, Coordinator,
worked with Guy on the Pride Committee of Houston

Rockwell Space Operations Center (at NASA) – Clear Lake, TX
Instructional Designer

• Authored computer based training (CBT) modules for space shuttle astronaut training.
• Researched new CBT technologies in order to evaluate their potential uses for NASA training.
• Additional duties included client relations, project administration, and sales (including trade shows and follow-up contacts).
• Special Note: Passed NASA’s Basic Instructor Course I -with high marks. The class was designed to enhance classroom teaching skills.

Information Development, Inc. – Houston, TX
Project Lead

• Authored online and paper-based documentation for a variety of applications.
• Researched online documentation and multimedia authoring for future corporate applications.
• Other duties included client relations with Fortune 500 companies, project budgeting and scheduling, employee management and relations, advertising (graphic art), sales (including trade shows), technical writing, technical illustration, and technical (computer) support.
• Clients included Shell Oil Company, Phillips 66, AT&T, Continental Airlines, Nabisco, and many others.